I am with you on this, but when I looked at the site, all I wanted was to sign up to save the lion. The reality, of course, is that there is not nearly enough wild space left of nature to do its thing. It is very bad for the individual lion to grow up on a farm and to be shot in a canned hunting episode. But this is excellent for the survival of the species. Without the money incentive, farmers would not farm with lions, simple as that. They would see the lion as a pest.